Articles

When creating marketing strategies for custom websites and custom mobile websites, small businesses tend to focus purely on increasing traffic through various methods, such as search engine optimization and pay-per-click. While it is obviously beneficial to attract more users to your custom websites in Phoenix, it isn’t the only marketing [...]

To achieve online marketing success, businesses today must create strategies that revolve completely around the interests of their customers. One important marketing strategy that businesses should be employing is social media marketing in Scottsdale or wherever their business may be located. The majority of customers online today have a high [...]

In today’s technologically advanced world, a majority of people are using the internet to conduct research on products and services that they are interested in. To make sure that customers are aware of the products or services a business offers, they must establish a sound online presence. Now that 2013 [...]

No matter what the industry, it is not uncommon to find the sales and marketing departments at odds with each other. Generally, the sales team believes that their objectives differ greatly from those of the marketing team, and vice versa. Therefore, very rarely, if ever, do the two collaborate. While [...]

In recent months, YouTube has vastly improved the collection and reporting of analytics. This is a big deal for businesses as they are now offered a more in depth look into how the video marketing tool is working in regards to meeting campaign goals. With this data at their fingertips, [...]

In the United States, there are more than 140 million smartphone users, and this number will only continue to grow in coming years. As such, the interest in mobile app development in Scottsdale and other cities throughout the nation has increased tremendously among those in the small business community. Business [...]

Businesses of any size can interact and form strong connections with customers and potential customers on Twitter. Twitter is an excellent tool to include in your campaign for social media marketing as it allows you to instantly share information, interact and form strong connections with new customers. Although it only [...]

A number of factors must be taken into consideration before expanding a small business When a business has been doing extremely well, many owners will consider expanding to a second location to further their success. During this process, a number of factors must be taken into consideration, such as the [...]

Many businesses make the mistake of working with an inexperienced local SEO company in Arizona that goes about online marketing in the wrong way.  Often, these companies treat each facet of online marketing as completely separate entities. A more reputable, experienced local SEO company in Arizona, however, understands that various [...]

When creating content for your website, mobile website and social media pages, it is essential that you thoroughly understand who your customers are and what it is they are looking for at each stage of the buying cycle. One of the largest mistakes businesses make is focusing content solely on [...]