Digital Marketing Resources & Articles

Did you know it costs less to retain customers than to acquire new customers? Furthermore, the purchase history data you have on existing customers can help you create more personalized and targeted messages. Sending personalized messages with information history shows is of interest to specific customers will increase your sales [...]

Digital marketing is essential for every business. Holistic digital marketing plans include a variety of services, some of which build trust, others drive traffic, and a select few build trust and drive traffic. Digital Marketing Services 1. Website: FastsitesSM by Fasturtle are an effective solution for business owners who need [...]

Your customers most likely get their first impression of your business when they land on your website. So how can you improve user experience and ensure potential customers have an excellent first impression of your business? Website Navigation Make it simple and easy for users to find the information they [...]

In 2019, there are an estimated 4,083,105,000 Internet users in the world. That's an impressive number, but it also means that the internet is a vast place. How can you get your message out there to the people you need to see it? That's where digital marketing comes in. You [...]

Here's a fun fact: Google is responsible for 90% of all searches in the U.S. With the kind of reach that Google has, how can your prospective clients ever hope to find you? That's where digital marketing comes in. But what exactly are you getting into when you decide to [...]

Want to know a fast fact? 92% of searchers will pick businesses on the first page of local search results. Why does that matter to you as a business in the service industry? Because if you aren't on that first page, you're not getting any new business leads from the [...]

Is your website mobile-friendly? If not, it NEEDS to be! Mobile devices surpassed laptops as the most used device in 2016, and over half of users report that they will not return to a website that was not mobile-friendly. Having a mobile-friendly website is so important that experts suggest you [...]

Looking to improve your PPC campaign? Try adding negative keywords! Adding negative keywords helps to narrow your target audience by filtering out people looking for ideas that aren't yet ready to make a purchase. The more negative keywords you add to your pay-per-click campaign, the better your campaign will perform. [...]