Digital Marketing Resources & Articles

SEO (Search Engine Optimization) is an important tool for the success of any business, and impacts how users search and experience your website. The stats show that visibility does matter. In fact, 92% of searchers will pick businesses on the first page of local search results. However, SEO is just [...]

Google Ads is an excellent tool for marketing in any industry, including the homecare industry. With billions of searches happening daily, it's estimated that Google manages approximately 90% of the searches that come from the United States alone. One method that works quickly for any industry is pay per click [...]

Using Google ads to market your closet organization business is probably the best move you can make for your business. Local research shows an 87% increase in ads compared to two years ago. This finding only proves how businesses have discovered that ads are an effective sales conversion tool. Read [...]

Why search engine optimization (SEO) is essential for your business Consumers typically research products and services prior to making a purchase. That research begins on search engines like Google. Between 70-90% of users don’t look past the first page of search results. So if your business is not landing on [...]

Did you know 46% of all searches on search engines are for local businesses? Local listings help local customers find your business! Keeping your listings from all major local sites and directories updated with updated hours and images ensures customers in your local area see your products and services.   [...]

PPC advertising on Google is an effective solution for generating high quality leads for your business. 46% of searchers click on ads located in the top 3 spots in Google search results. By writing informative, engaging ads with the correct targeting and keywords, PPC ads generate high-quality ads for your [...]

Social media is more than just a trend. It’s a way for your business to stay relevant, grow brand awareness, and build credibility as a leader in your industry. In order to get the most from your social media efforts, you need to boost social media engagement.     How [...]

It's highly unlikely that a consumer will convert after just one interaction with your business. Statistically, it takes between 14 and 21 interactions, or touches, for a consumer to convert. During that time, consumers are gathering valuable information about your business like customer reviews and satisfaction, your overall reputation, certifications [...]