Digital Marketing Resources & Articles

Typically, every business has joined the digital space. The online space has completely phased out physical shops. You can now purchase an item from any location in the comfort of your home on your phone. Therefore, a website is an important tool for your business as it expands your reach, [...]

The goal of every business is to create buzzworthy content that interests their online audience. Content that is shared and viewed online is great for business because it helps bring in new people who would not have otherwise known about your upcoming promotion or exciting new services that you are [...]

If you're a small to medium-sized remodeling company, it's important to know that the digital age and its advancements haven't left you untouched. The remodeling market is currently a hive of activity, and although business is booming, you still need to make sure your online visibility is sharper than your [...]

You've likely visited a website that has a little popup message at the bottom alerting you that the website uses cookies. Cookies are the data collected from users, like the products they added to a shopping cart. With this information, marketers could create ads to specifically retarget people who showed [...]

Quality score and click-through rate are common metrics to follow when monitoring the success of your pay-per-click campaign and looking for ways to optimize.     What can you do to increase your PPC CTR and quality score? Use extensions in your PPC campaign! There are many different types of [...]

Did you know the eighth most popular reason people use social media is to research new products to buy? Many of those users also purchase products on social media. Social media advertising is also less expensive than advertising on Google.     But...Is social media targeting as effective as Google? [...]

Did you know 46% of all searches on search engines are for local businesses? Ensuring your local listings are complete and accurate helps local customers find your business! Although about 90% of all searches are conducted on Google, it's important you keep all of your local listings updated. For those [...]

Voice search has been around since 2011, yet most websites are not yet optimized to appear in voice search results. This is likely because business owners are unaware that they need different website optimizations that specifically target voice search. Another reason they may be holding off on optimizing for voice [...]