Digital Marketing Resources & Articles

Google penalties are a big headache for business owners as the recovery process for any number of violations can be quite complex. While some penalized businesses knowingly used illegal search engine optimization tricks for their small business websites in Scottsdale, others were completely unaware that their SEO techniques were in [...]

Google penalties can be very difficult to recover from. If you receive a Google Webmaster email, also known as a manual action email, informing you of a penalty, you must stay calm and act quickly.  It is important to note that Google outlines very specific things that you must do [...]

Search Engine Optimization (SEO) is an important component to online marketing success. In order to be found by customers, it is essential that your website rank as highly as possible on search engine results pages. In addition to your website, it is now also important that you place some of [...]

Facebook very recently took a cue from Twitter and introduced hashtags. Like with other social media sites, Facebook will now direct you to a feed if the hashtag is clicked, showing you the conversation going on about that topic. This is a great addition for Facebook users that want to [...]

Individuals worldwide depend upon their smartphones not only for making calls and sending text messages, but also for searching the internet while on the go. An increasing number of consumers are turning to their mobile devices to search for products and services to satisfy immediate needs, making mobile marketing in [...]

Facebook is an excellent media marketing tool that allows businesses to connect with their customers and potential customers online. When using Facebook as part of a campaign for social media marketing in Scottsdale, a number of issues should be addressed, including when you plan on engaging with your audience. After [...]

When compared to newer online marketing tools, such as social media marketing and blogging, email marketing in San Diego and other cities throughout the country generally receives less buzz. While email marketing may be an older form of online marketing, it is a highly effective tool that is more relevant [...]

Social media is a heavily used medium that businesses must include in their campaigns for online marketing in Scottsdale. The most successful businesses today are taking full advantage of a variety of social media sites, such as Facebook, Twitter and Pinterest, to form strong, loyal relationships with customers, and increase [...]