Digital Marketing Resources & Articles

In recent years, you have probably heard the term "data science" thrown around a lot. This term has become increasingly popular as a way of explaining nearly everything - but what is data science, really? The truth is a little complicated, but the impact of this science on industries like [...]

As a small business owner, you probably already know that you need to have a website for your business to stay relevant and be more visible to your customers. However, you may be wondering how much it will cost you to have one built. But before you get the answer [...]

Deciding on an approach for marketing your brand can feel like a major decision. After all, this is how you’re going to promote all of your hard work! Your choice needs to be the right one to ensure that your work gets in front of the biggest and best possible [...]

Most business owners in the modern-day understand that social media is a great tool for marketing and for interacting with your consumer base. Social media engagement is considered essential by many marketing firms, but few of these firms advise their clients on how to improve this engagement. What metrics are [...]

It's only natural for website owners to want to attract as many visitors as possible. But if you don't take the time to ensure the usability of your website, you won't be able to achieve this goal. Millions of users rely on the accessibility of the websites they visit. If [...]

With so many users on social media, it’s recommended that businesses use social media platforms as a vital marketing tool. However, business owners can see their posts going to waste if they’re not utilizing the best times to post content and engage clients. Here are the best times to post [...]

Small-medium enterprises need all the help they can get. While Google loves them—hence the efforts the company has made to give local firms and companies greater visibility on the SERPs—the odds can be pretty stacked against them. If you are building a small business enterprise in Phoenix, here’s why hiring [...]

If you run a business and you’re looking for ways to promote your product/services, then you’ve probably heard of these three terms: search engine optimization (SEO), pay-per-click marketing (PPC), and social networking. These terms can be confusing and easily mixed up, but they’re very different and the advantages they have [...]