Digital Marketing Resources & Articles

Why do you Need to Optimize your Website for Voice Search? 36% of all Google searches are completed using voice assistants on smartphones, smart speakers, and other smart devices, a number that is only expected to increase. As a result, businesses need to make sure they optimize their website for [...]

Digital marketing services are essential to generating online leads. Most online interactions begin with a search. Those that do not begin with a search require targeted advertising. But nearly 90% of Internet users say they encounter more ads than just two years ago. This means that you must compete against [...]

Why is Website Speed Important for Your Business? 40% of internet users will navigate away from your website if they experience a loading time delay of just 3 seconds. If your website is slow to load, you could be losing a ton of potential customers. Don't let slow site speeds [...]

Digital marketing services can provide enormous benefits for any type of business. These benefits are not limited to businesses that sell products. This includes businesses that sell services, like home builders and remodelers. For product vendors, the goal of online marketing is to sell products. Amazon and other online retailers [...]

What is a Google Featured Snippet? Have you noticed that some of your Google searches produce an informational box with the answer to your search query above the organic search results? For example, a search for “how many counties in the U.S.” returns a Google snippet telling you that there [...]

The Importance of Customer Reviews 88% of consumers consider online reviews as trustworthy as a personal recommendation. That being said, it is extremely important for your business to have as many customer reviews as possible! How Do You Get Customers To Leave Reviews? More often than not, all you need [...]

Your internet marketing service might have talked to you about optimizing your web pages for voice search. But is this an effective use of your website design and search engine optimization (SEO) budget? In short: yes. Here are three reasons you should consider optimizing your site for voice search. Users [...]

Is your website slow? A slow website might cost you more than time: in fact, a website that loads slowly may be costing you business. Search engines use page loading time as one of the metrics for ranking your website in search results. As a result, a slow loading website [...]