Digital Marketing Resources & Articles

In today's hyper connected world, a lot of the business that used to be conducted in person now starts online. The brick and mortar presence of a business is mostly second to its web presence and how it shows up in a search engine's local SEO (search engine optimization) or [...]

Social media has come a long way since it first came on the scene. What started out as a way for friends to connect over the internet and share snippets of their lives has now morphed into an opportunity for businesses to reach new customers and increase their brand awareness. [...]

Because Google is responsible for 90% of all internet searches conducted in the U.S., businesses all across the nation have turned their attention toward digital marketing. And while there are many different strategies offered by your average digital marketing agency, pay per click advertising is one of the most compelling. [...]

Web design is one of the most important factors for your website. Based on visuals alone, web design lets your audience know in just a few seconds what their user experience on your site is going to be like and whether or not they can trust you with their business. [...]

For many years, having a website for your business has been viewed as a non-negotiable. But in our digital world, it's not enough to just have a website; you also need to make sure your website guides web users along their customer journey by providing the functionality consumers expect. Even [...]

Launching a brand new business is undoubtedly an exciting endeavor -- but it can also be immensely nerve-racking. Although you may have consulted the most reliable sources for creating your business, what happens when it comes time to market it to the masses? According to experts, you really shouldn't wait [...]

Just last year, there were an estimated 4,083,105,000 internet users worldwide. As that number keeps increasing, the way we interact with the internet continues to evolve. Take voice-powered search, for example. While we were once forced to type or text a web search by hand, we can now rely on [...]

Social media has become more important for businesses than ever before. And while maintaining a presence on every platform is important, Facebook tends to dominate. In fact, it has just over 65% of all social media user share. As a result, it makes a lot of sense to ensure the [...]