Common Usability Mistakes Ruining the Customer Experience
When creating marketing strategies for custom websites and custom mobile websites, small businesses tend to focus purely on increasing traffic through various methods, such as search engine optimization and pay-per-click. While it is obviously beneficial to attract more users to your custom websites in Phoenix, it isn’t the only marketing [...]
Using Audience Interest to Drive Test
To achieve online marketing success, businesses today must create strategies that revolve completely around the interests of their customers. One important marketing strategy that businesses should be employing is social media marketing in Scottsdale or wherever their business may be located. The majority of customers online today have a high [...]
5 Ways to Use Content Marketing
In today’s technologically advanced world, a majority of people are using the internet to conduct research on products and services that they are interested in. To make sure that customers are aware of the products or services a business offers, they must establish a sound online presence. Now that 2013 [...]
Connecting Sales and Marketing
No matter what the industry, it is not uncommon to find the sales and marketing departments at odds with each other. Generally, the sales team believes that their objectives differ greatly from those of the marketing team, and vice versa. Therefore, very rarely, if ever, do the two collaborate. While [...]
Older Sites Winning the SEO Battle
Trust in the marketplace is gradually moving from large, well established brands to newer companies with innovative products and services. Consumers now trust in friends and family members as well as the general public to tell them whether or not a product or service is good, and no longer care [...]
Tips for Developing Lifetime Customers
Many businesses experience unusually high periods of traffic and conversions during the fourth quarter, and sometimes even into the first, due to spikes in sales over the holiday season. While this is a thrilling time as a business owner, it is important that you always remember the lulls that are [...]
Tips for Image Optimization
While many small businesses optimize their websites for search engine optimization, a significant percent fail to optimize for image search. In order to draw more traffic back to your website, it is important that you optimize your images, and size them properly to improve both load times and page speed. [...]
The 5 Ws of Content Strategy
A strong content marketing strategy is essential to the success of an online marketing campaign. When you create the right content online, you reap great rewards, including increased exposure and targeted traffic as well as the creation of a fiercely loyal customer base. Additionally, content marketing generates more leads per [...]
Maximizing Black Friday and Cyber Monday Sales
Last year’s Black Friday and Cyber Monday sales topped $65 million and $1 billion dollars, respectively-- and this skyrocketing trend isn’t poised to stop in 2013. These immensely lucrative shopping days have become profoundly important for online retailers, but with recent SEO changes such as Google Hummingbird now in the [...]
Analytics Tips for Optimizing YouTube
In recent months, YouTube has vastly improved the collection and reporting of analytics. This is a big deal for businesses as they are now offered a more in depth look into how the video marketing tool is working in regards to meeting campaign goals. With this data at their fingertips, [...]





