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On August 28, Google ended its three-year trial with Google Authorship; Author Rank, however, lives on. How is it possible to have Author Rank without Google Authorship? And how does Author Rank compare to Authorship? This article from the search engine optimization experts at Fasturtle explores their differences and what [...]

If you use YouTube to upload content for your business, you may be wondering who is watching your videos and how you can attract a larger audience. Enter Google Analytics: this valuable tool helps you understand your viewers so you can tailor content and utilize video optimization successfully. This guide [...]

Search engine optimization is a key component of any successful blogging campaign. It must be implemented thoughtfully and meticulously, with one eye always on the intricate and ever-changing SEO landscape. Even the most talented bloggers and SEO firms still make crucial mistakes when blogging— here’s a sampling: 1.       Indexing Every [...]

If you’re new to the world of SEO techniques, the importance of link building may be hard to grasp. Even if you have experience with building links, the ever-changing search engine optimization landscape means there is no time to get too comfortable. No matter which camp you are in, this [...]

Social media is constantly evolving, and tracking trends to adapt to your business is no easy feat. If you are struggling to find a social media marketing strategy that is fresh and fits your needs, consider these easy-to-implement digital marketing tips: 1. Audit Social Media Activity Analyze what works and [...]

Social networks are excellent tools for companies looking to enhance their visibility and connect with consumers on a large-scale yet personal level. Some industries, such as fashion and travel, have seen more success with it than others (finance and insurance are slower to engage with it). In the healthcare industry, [...]

People today are less concerned about data privacy than they were just ten years ago. When Amazon first began offering suggestions based on purchase habits, consumers were uncomfortable. Today, they expect to be given recommendations that enhance and simplify their shopping experience. That is not to say, however, that consumers [...]

Your client relationships took time and dedication to build, and they need constant work and attention to stay strong. That includes your digital marketing efforts, which should never be put on the back burner. Experts in web development and search engine optimization in Scottsdale know it can be hard for [...]

Content marketing that captivates and entertains is a big challenge for consumers and businesses today. Luckily, digital marketing has come a long way from standard interruptive advertising, moving into shareable, personable and informative content that is more targeted and engaging. One such step forward is social engagement apps. These invite [...]

Bouncing back from a Penguin hit is no small feat. The Google algorithm’s effects can be devastating, leaving many businesses wondering how, or if, they will ever recover. Should you scrap the site and engage in a new digital marketing campaign? Or can SEO’s in Scottsdale help save your existing [...]