Email Marketing

Email marketing is a great tool to use to directly communicate with customers. They have establishing an interest in your company and products or services and signed up for your email list, establishing the expectation of a long term relationship. Your goal is to provide these customers with information that [...]

A number of factors including sender name, subject line and even time of day can determine whether emails sent as part of an email marketing campaign get opened. In an attempt to increase open rates, researchers have discovered several elements that can help increase email open rates. One of the [...]

Eric dispels the five dangerous myths about a powerful permission marketing technique, email marketing.