Articles

Local business digital marketing shouldn’t feel like a leap of faith, and Fasturtle knows most owners want clear proof that marketing spend drives real customers. This guide shows how to measure what’s working and what to fix next. Define “Return” Before You Chase Numbers Fasturtle starts by clarifying what success [...]

Social media benchmarks have become essential metrics for local businesses striving to boost online visibility. They offer insights that go beyond likes or followers, helping businesses evaluate performance and shape smarter digital strategies. At Fasturtle, we believe understanding these benchmarks empowers local brands to measure what truly matters, and discover [...]

It's common knowledge among digital marketing professionals that effective landing pages are necessary to see results from your marketing efforts. Those unaware, however, are not seeing the conversions they want because they're underutilizing this strategy. Let's break down why Fasturtle offers landing pages creation services to our clients, what they [...]

As any business looks to increase the quantity and quality of leads that they are receiving, one channel that many marketing strategies leave out is better data collection from their website. While you might have a form that visitors can fill out to be contacted at another time, Fasturtle's WebID [...]

Do you want to do all you can to increase leads and conversions for your business? According to Popupsmart, the average conversion rate for a website is somewhere between 2% and 5%. When you want to surpass these numbers, automated chat is a great place to start. Here are several [...]

Google My Business, recently rebranded as Google Business Profile or GBP, is perhaps the leading provider of local listing services to businesses across the world. The first step in taking advantage of this profile, however, is understanding how it works and how you'll benefit from partnering with a reliable digital [...]

Search Engine Optimization is a great way to get new users to land on your website. However, once your users have reached your site, it's up to you and your digital marketing agency to get them to want to stay. That's where an effective landing page comes in. Here, we'll [...]

When it comes to creating a website that is user-friendly yet sophisticated, there's no better place to turn than WordPress web design. From updating daily engaging content on your blog page to putting in custom HTML on the backend of the site to help with tracking and analyzing efforts, this [...]

When it comes to internet marketing services, most people consider what happens on a surface level, such as turning a dull, boring website into a visually appealing and informative spectacle. But what are analysts hoping to achieve with this? The bottom line for anyone looking to market their business is [...]

Pay-Per-Click (PPC) advertising has revolutionized the way businesses connect with their target audience online. One of the most compelling aspects of PPC advertising is its potential to deliver a strong Return on Investment (ROI) when executed strategically. In fact, according to Forbes, 79% of marketers say PPC is hugely beneficial [...]