Digital Marketing Resources & Articles

Spam is everyone’s problem these days, even if you don’t see it on a regular basis. There are spam blockers and spam filters in just about every email client you use, from Gmail to private email clients. These technologies are important, but part of why they work is that people [...]

Running a blog is similar to running a business, and for many people the two are very connected. If you think of the comments section on each blog post as a place where your customers or clients can vent frustrations, get help, or join an interesting conversation, you can begin [...]

Social networks are excellent tools for promoting your brand and broadening your customer base. But if your business uses Facebook advertising you may be wondering: Is it worth the time and money? This article from Fasturtle, leaders in social marketing in Scottsdale, will help you leverage Facebook ads to expand [...]

Google’s recent removal of exact match keyword targeting from AdWords has resulted in serious uncertainty and makes keyword optimization and research that much more difficult. This article from the search engine optimization experts at Fasturtle will discuss the implications of the change and some tips for going forward. AdWords - [...]

Flash is the foe of many a website for two main reasons: it is not spider-friendly and it is not supported by most mobile devices. Because of this, Google is ramping up its campaign against sites using the technology, which could impact your site’s traffic if you still use it. [...]

Sharing content across multiple social networks is not a one-size-fits-all endeavor. Each platform is unique, and requires a tailored strategy to engage its specific audience. This article from Fasturtle, experts in social media marketing in Scottsdale, examines the best ways to share content on the top five social networks:   [...]

On August 28, Google ended its three-year trial with Google Authorship; Author Rank, however, lives on. How is it possible to have Author Rank without Google Authorship? And how does Author Rank compare to Authorship? This article from the search engine optimization experts at Fasturtle explores their differences and what [...]

If you use YouTube to upload content for your business, you may be wondering who is watching your videos and how you can attract a larger audience. Enter Google Analytics: this valuable tool helps you understand your viewers so you can tailor content and utilize video optimization successfully. This guide [...]